BBM and WhatsApp work on completely different business models. If you have followed WhatsApp’s strategy closely, you may have realized that WhatsApp was probably targeted to replace conventional SMS. Maybe that’s why WhatsApp accounts are primarily based on phone numbers. Another interesting fact is that WhatsApp is not officially available for tablets. Even though WhatsApp acts like a normal chat messenger, perhaps it would be more suitable to consider it as an SMS substitute.
BBM is more of a conventional messenger. It is based on user accounts rather than phone numbers. It is more of an Instant Messenger like Google Hangouts or Yahoo Messenger. BBM has just been launched in two of the world’s major Smartphone operating systems. It will take some time to gain momentum. Question is, whether BBM’s strategy and features be able to steal existing WhatsApp users or not.
It’s a battle of two different strategies. It is up to the users now to determine which strategy is more successful. Who knows? If BBM is further released to support other mobile platforms, maybe the users will get to know of BBM more. And in time, BlackBerry’s business strategy may become more successful.
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